The Road to the 2016 Ram 1500 | John Hirsch’s Cambridge Motors



If we had to sum the 2016 Ram 1500 into just two words, it would have to be “Strength Evolved.” Built to work, built to last and built to stand out on the road, the 2016 Ram 1500 is part of a new evolution of trucks.

When designing the 2016 1500, Ram took an already exceptional vehicle and sought to raise it to the next level. Through a series of test, adjustments and re-tests, Ram accomplished something thought impossible — making the Ram 1500 even better.

The 2016 Ram 1500 is the result of a pursuit for perfection. To help eliminate flaws Ram put the 1500 through a series of test to create the most durable truck possible. First was level testing. Here engineers drove the truck over a series of 100mm bumps and enlarged double offset potholes to push it beyond the limits of what a normal owner would ever do.

Next frame twists checked the strength, flexibility and resilience of the truck’s structure through the serpentine frame test.

A trailer-towing test took the Ram up an unrealistically steep incline to ensure it could handle any load on any hill. Finally, the Ram 1500 took on the Soup Bowl. A unpaved course designed by Ram with sharp curves, gravel, dirt, water and mud obstacles, the Soup Bowl was designed to test the trucks capability and power.

After field tests the Ram 1500 underwent extensive consumer testing from what Ram call the 95th percentile. The 95th percentile is a group of people who are most abusive to one or another component of the truck. Finally, Ram asked every single person who bought a Ram truck if they would recommend a Ram to their friends. Ram listened to these responses and used them to create their best truck to date, the new 2016 Ram 1500.
Categories: New Inventory
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